Using insight to build brand awareness for

The 2022 Qatar World Cup was plagued in controversy, and the first winter tournament paired with a cost-of-living crisis impacted consumer hospitality spend. Ready10 saw an opportunity to drive high-quality links, increase traffic and SEO by providing insight into how the tournament would impact not only consumers, but the economy too. 

A free beer delivery unit, named VoucherCodes on Tap, delivered drinks to workers stuck in the office during England’s first game which took place during the day on a Monday. We landed 142 links to the VoucherCodes homepage with an average domain authority of 55. Of those, almost half were do-follow links. 

Other results included: ​

- An increase of 25% in traffic to VoucherCodes homepage versus the previous period​​

- A 10% increase in overall site visibility for VoucherCodes on Google UK​

- A 5% increase in page 1 keywords for VoucherCodes on Google UK​

Next Article: