A CLIENT MATCH MADE IN HEAVEN – PADDY POWER X BREWDOG
Arsenal were eight points clear at the top of the Premier League, but recent form meant a defeat to Man City would give control to their title rivals, so Paddy Power came to us to help execute a stunt to symbolise Arsenal bottling the title race.
To bring this stunt to another level, we saw a perfect opportunity to stick the boot in further, suggesting that Paddy teamed up with another Ready10 client, executing a unique cross collaboration with BrewDog. As well as the bookie’s giant inflatable bottle, we created a limited edition Misfiring Gunners IPA that was gifted to anti-Arsenal influencers, and hosted giveaways across social.
In total, 200 bottles were labelled and gifted to 12 influencers, resulting in 3x posts from Lord Sugar, provoking a response from Piers Morgan, and a provocative post by Tottenham’s AJ Tracey. The dual stunt delivered Paddy Power’s fourth best performing piece of mischief in company history (behind two other R10 stunts).