LAUNCHING A WORLD-FIRST ENTERTAINMENT VENUE
Fairgame wanted to shout about how it was set to revolutionise the funfair, with the launch of its state-of-the-art, adults-only playground in Canary Wharf. So we shouted.
We drummed up buzz and excitement with the media, releasing exclusive artist impressions of the venue four weeks ahead of launch. We hosted a media and influencer launch night and individual media visits and interviews with the founder to land reviews, delivering an all-singing, all-dancing launch campaign. Our work generated over 150 pieces of earned media coverage and better still, saw search traffic for Fairgame spike around our campaign launch.
And one better still, Fairgame was pretty much sold out until Christmas, with everyone desperate to enjoy a night out at the only place people could arrive for a beer and leave with a bear.