Five years of link building for MoneySuperMarket

MoneySuperMarket came to us with a problem: some pages on their site just didn’t generate traffic and they wanted a creative fix. Ready10 rose to the challenge, combining hardworking PR tactics and creativity to solve a modern problem.   

How?  

We identified relatable human truths that we could leverage to educate consumers on everything from home insurance to their pets, coupled with data from thousands of quotes generated by MoneySuperMarket to provide credible insights based on real people. 

In one campaign alone, which highlighted that the market value of homes was worth more than the materials they were built from, we updated an underperforming webpage, creating engaging content to encourage media to link. This resulted in an uplift of 845% per day in clicks on Google in the first month. From that moment, a snowball effect was in motion: daily impressions rose by 256% and entrances to the page from organic search per day also increased by nearly 500%.