BRINGING WORLD CHASE TAG TO THE UK FOR PRO 2GO
Protein-based snack brand PRO 2GO were launching in the UK and wanted to do something that would appeal to their target audience – ‘life adventurers’ who weren’t afraid to try their hand at a new challenge. So, we set to work, and found an emerging sport (with a huge online following) that embodied the brand’s ethos and decided to bring it to the UK.
For the first time ever, members of the public could have a go at the childhood game of ‘it’ turned pro. The World Chase Tag course took over the iconic York Hall in Bethnal Green and saw over 200 people taking part during the two days, culminating in the European final being held, with the best parkour athletes from across the continent going head to head.
Over 40 celebrities and influencers came down, and the launch generated over 120 pieces of coverage and in excess of 200 social posts – not to mention it resulting in a Channel 4 broadcast and being featured on Gogglebox!