HELPING OSTIQUE INFLUENCE A NICHE COMMUNITY
Newcomer ostomy care brand, Ostique, was planning to launch its very first product, Ostique Sk.ns , a revolutionary ostomy care pouch, and needed our help to drive awareness amongst the ostomy community.
In response, we launched a targeted influencer campaign, working with the most influential Instagram and TikTok ostomy stars, offering fresh takes on popular social trends while showcasing all the product benefits to a highly engaged, motivated audience.
As a result, we achieved 19 TikTok and Instagram posts, reaching over 289K users, driving 13K+ valued engagements and an average engagement rate of 5%+, smashing industry benchmarks. Ostique also saw its social channels’ audience increase by 15% following our influencer campaign.