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CASE STUDY

FREEING UP PARKING SPACE FOR NHS WORKERS WITH JUSTPARK


During the COVID-19 pandemic, increased demand for parking near hospitals not only added more pressure to the already burdened NHS staff, it also impacted patients travelling to receive much-needed healthcare.

Hospitals were crying out for help to support their staff who worked around the clock to care for the British public – and that’s where JustPark came in. The parking app, which allows users to list their driveway or unused parking space for others to use and pay for by booking in advance, launched a public appeal to encourage those living near a hospital to list their space for free on a dedicated appeal page. JustPark did not levy any fees from space holders or drivers.

We were enlisted to help spread the message through a solid press office (or multiple offices considering we were all working from home!). Working with JustPark to set up logistics and write our press materials, the story was turned around in a matter of hours and appeared via broadcast on Good Morning Britain, on the radio across LBC and The Jeremy Vine Show on BBC Radio 2, as well as online on MailOnline, Mirror.co.uk, the Guardian Coronavirus Live Blog, Express and Stylist, as well as blanket coverage across Reach PLC’s regional network, among others.

We generated over 100 pieces of coverage, and that was in addition to the likes of Lord Alan Sugar, Jonathan Ross and QPR Football Club all spreading the news on social too. More importantly, over 20,000 parking spaces were listed for free at more than 280 hospitals as a result of the appeal, with 800 health workers benefitting. This was a not for profit campaign.