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Case Study

THE FIRST TECH LAUNCH TO BAN PHONES FOR MOBVOI


Mobvoi is a technology and AI company creating innovative products – but like all its competitors has to rise above the noise to challenge the dominant, established, players in this space.

To respond to that challenge and to showcase its latest product, we created Look Up London, the UK’s first ever technology launch that BANNED mobile phones.

Weaning ’Digital Deadwalkers’ off their devices, our event resulted in a four-month website traffic high, a 400% increase in new site users, over 100 SEO links…and a fantastic gig where we managed to keep people off their phones!