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CASE STUDY

HELPING JENNY DAVIS MAKE IT SOLO TO THE SOUTH POLE


On the 15th December 2018 Jenny Davis set off on her expedition, with the ambition to complete a 715 solo ski (unsupported) to reach the South Pole.

We created a three-phase campaign, pre-ice, on ice and post-ice to target media throughout her whole process. During this time, we also took over her social channels and web page, creating bespoke Insta stories, posts and ensuring that the story was told in the best way. 

Standout pieces included a 10min segment on Sky News, a Christmas Day Interview with Sky Sports News, front page of The Times and Evening Standard and a globally syndicated BBC Radio London piece. Plus a shed load of social coverage.

Starting from scratch we built up Jenny’s media profile, nicely teeing her up for the next trip.