We created and hosted an immersive media-facing event for TikTok Shop to launch it to the UK’s media. Our brief was to educate media on the power of discovery e-commerce and the growth of TikTok Shop in the UK, and deliver an exclusive announcement about further expansion into EU.
We facilitated 12 UK & EU media interviews with key stakeholders and brought TikTok Shop to life. The TikTok LIVE helped journalists understand the power of LIVE shopping with exclusive behind the scenes access. We secured 80+ guests, including 17 TikTok Shop businesses and 36 top-tier UK & EU journalists including Reuters, The Sun, Daily Mail, Retail Week and Grazia, securing 1,058 pieces of coverage across UK, EU and international news titles.
1,058 pieces of coverage in 24 hours
80 guests
12 spokesperson interviews delivered at event
31% coverage in Tier 1 titles
