Leveraging the high-profile launch of FIFA 23, using Fnatic’s roster to make the brand a natural part of the story.
We utilised our gaming contacts and media-relations know-how to land quick-turnaround media interviews with the world’s number one FIFA player, which were hosted at Fnatic HQ.
Dozens of pieces of highly branded coverage, including coverage on GiveMeSport’s IG with 25m followers, plus SportBible, USA Today and Gazetta della Sport and many others
