Allbirds is dedicated to the carbon neutral mission so we chose to create an installation at the 47th G7 summit in Cornwall which would grab the G7 leaders’ attention.
We built two giant footprints in the sand of Carbis Bay to show the discrepancy between the average G7 carbon footprint and the rest of the world – encouraging them to ’walk the walk’ themselves.
We landed 60+ pieces of coverage
Including the likes of Forbes and The Sun
And caused a stir on social delivering an engagement rate of 3.5%
