The KIND Bar was a unique and immersive consumer experience to showcase KIND’s taste credentials, drive product trial and increase brand awareness through a multi-sensory journey that had the product at its heart
KIND bars are both nutritious and delicious, with all of the flavour and nothing to hide. We brought this key message to life in a way that emphasised the high-quality, indulgent flavours that make up the snack bar and educated people on what goes into every product in a highly engaging way. We created a brand experience where people could interact with different sensory zones from a scent station to a nutrition station, culminating in them being able to create their own bespoke KIND bar
2,500 bars customised and sampled
400 pieces of UGC
49% of visitors generated by media & social
20+ influencers visited and posted FOC
15 listings in media
4 paid influencers with a reach of 2.5M
1.63M impressions on KIND social channels
1 in 2 more likely to buy a KIND bar post the event (and 25% converted to fans!)*
*post-visit survey
