With Sky News unveiling a shiny new breakfast show with different hosts for the first time in years, they came to us with one objective – create a culturally relevant launch moment that will bring a fresher audience to the channel.
If we wanted to reach a younger demographic, then where better to take inspiration from than TikTok? With new presenters Sophy Ridge and Wilfred Frost having to wake up rather early for their new gig, we decided to freshen up their mornings, recreating one of 2025’s most viral moments, Ashton Hall’s morning routine.
192k organic views
61% of views were from non-followers, reaching a new audience for Sky News
Highest age range of viewers within 35-44 year old bracket
More than 1/3 of views came from WhatsApp shares
