On February 24th 2022, the world changed overnight when Russian forces invaded Ukraine. Three weeks later, after two charities had evacuated 54 Ukrainian children and their guardians to Poland, over a dozen organisations worked together to provide them refuge in the United Kingdom – and we were one of them.
Named Project Light, the mission was unprecedented, with Ready10 coordinating the comms response and working at breakneck speed with multiple stakeholders, politicians across four countries and charities to ensure the group arrived safely in the UK.
61 refugees landed safely in the UK
277 pieces of earned media coverage
21 nationals and nine broadcast pieces of coverage
1 discussion in parliament
