We created a revamped celebrity and influencer programme to reposition Topgolf as an attractive location, driving earned social coverage from a range of high profile individuals. Our Clubhouse VIP programme regularly provides celebs and influencers with a reason to visit the venues and share their experiences with followers – all without paying a single penny in influencer fees.
Topgolf is a great location but the brand didn’t have a way to entice high profile guests to attend, let alone post about their experiences.
We understood that the trick would be to create a VIP offering, which packaged up the Topgolf offering in a way that was attractive to guests, and made them more likely to post about the brand. We wouldn’t need to create anything new in-venue, but it would all be about the way we communicated the programme to prospective guests.
69 individual Clubhouse VIPs hosted in 2023
248 pieces of organic content generated
Combined audience size of 32 million
High profile guests included Lando Norris, Tom Skinner and the Arsenal Women squad
£0 spent on influencer fees
