We created an April Fool’s gag with a difference, producing a new Fries packet that held just three individual fries which customers could give to a dining companion to help prevent their own from being stolen.
‘Available’ until midday on April 1 exclusively via the McDonald’s App, ’Three Fries’ could be ordered for free alongside an order of McDonald’s Fries.
We used a universal ‘brand truth’ to create the idea. When ordering fries from McDonald’s, we all have ‘that mate’ who is partial to nicking a few Fries. So we thought, why not cater to the thousands of mates across the country who just want a few?
3 million organic impressions
13% engagement rate on social content
The highest organic engagement rate on a piece of content… ever
Coverage in three national newspapers
16k offer redemptions
