We were tasked with creating buzz around a first-of-its-kind points only offer from McDonald’s called Double Up. We also needed to create engaging social content that would sustain interest over the three-week period the offer was running for, and land messaging around MyMcDonald’s Rewards.
Our insight-driven activation started by looking for the UK’s most popular double acts, We landed on Peter Crouch and Abbey Clancy, creating a series of social films with them that riffed off their typical style used in their podcast whilst educating the audience on how the campaign worked.
400+ pieces of coverage including 5 national hits
100% of coverage including key messaging
96% of that coverage linking to the McDonald’s app
We shared 8 social posts from the talent that generated over 632k unique views, 11k valued engagements and had an average engagement rate across Instagram of 2.4% and 1.3% on Twitter (industry benchmarks are 0.83% and 0.05% respectively)
