Tasked with getting the creator community excited about KIND’s new White Chocolate Raspberry bar, we created a delicious launch moment that delivered the social hype the brand was looking for – The KIND Kitchen. Curated by of-the-moment chef and KIND fan, Sophie Wyburd, the event served up her bespoke recipes championing the flavours of the new bar, with an experience packed full of moments built for social sharing, to drive as much mouth-watering content as possible. Chef’s kiss!
We chose a space that would perfectly bring to life the KIND Kitchen concept and maximised this to create key moments throughout that would drive social sharing and interaction from our guests. This included live cooking demos with Sophie Wyburd all inspired by the new KIND bar flavour, creating an attention-grabbing tablescape, a white-hot chocolate station with KIND bar toppings, a KINDness post box that guests could use to send a loved one a message and KIND bar, as well as personalised elements like take-home raspberry and white chocolate granola jars and menus.
1M+ organic social reach from influencer content
132 pieces of organic influencer content
Every guest posted three times or more about the event
70% of all social content posted included KIND’s new White Chocolate Raspberry Bar – exceeding our KPI by 40%
