We were brought on board to solve CRUK’s sign-up problem for 2022, tackling it by creating an engaging social-first campaign, fronted by social media sensation Charity Shop Sue, that struck a chord with an untapped community.
Cancer became the forgotten issue during the pandemic.
Cancer Research UK’s fundraising efforts were impacted, and Race for Life events suffered a participation shortfall in 2021.
Instagram and TikTok delivered a reach of over 205K unique users
83K three second video views and 14k valued engagements (likes, comments, saves) in the first few days
Launched CRUK on TikTok and generated 90K additional video views thanks to bloopers video
