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Case Study

RUNNING A GAMING PRESS OFFICE FOR KONAMI


Pro Evolution Soccer? Contra? Metal Gear Solid? As the UK agency for Japanese video games publisher KONAMI, we are a fast and efficient press office. We know the media and also love the games. Whether it’s PES or Yu-Gi-Oh! we’re playing it.

Our challenge for Konami is to take them outside of just the gaming space, positioning their titles as entertainment brands in their own right.

From new title launches, managing global Esports events, seeding games, running events, reporting on events, we love every second. In a six month period, we wrote and distributed 47 press releases and generated over 2,000 pieces of coverage, attended and ran five major events and held 42 interviews with heads of. And it doesn’t stop at the UK – the Ready10 Konami team is responsible for managing European territories, acting as the EU hub for all PR and comms.

Planning a trip to gamescom or E3 next year? We’ll be there – come say hi!