After identifying Lime’s core audience was seeking out country retreats, we opened the doors to London’s first ‘Lime-able’ country club: House of Lime. Located in the heart of Shoreditch, House of Lime gave Londoners a chance to escape the noise of the city, without ever having to leave Zone 1.
On arrival, members simply flashed their LimePass for entry into the city’s most inclusive members’ club. After checking in, they were invited to enjoy classic lawn games, art curated by local meme-legend Real Housewives of Clapton, Lime nail art by Shoreditch Nails, and Lime limited-edition soft serve from Chin Chin Desserts giving visitors that taste of the country club lifestyle for free.
Hero coverage in The Standard, Metro and Time Out
Over 500 visitors across the weekend
140.1k views of influencer content
72% visitors said they are more likely to choose Lime after visiting
100+ Tags in UGC content on IG and TikTok over the weekend
