We launched our very own ‘workplace word of the year’ (it’s ‘goals’, btw) to show the increasingly blurred lines between work and home due to the rise of hybrid working, and positioned Reed.co.uk as the instigator of the conversation, delivering loads of quality coverage that people genuinely cared about.
When the official ‘word of the year’ is released, it’s a massive water cooler moment for people all over the country. We knew there was an opportunity for us to capitalise on this and give it an individual twist, unique to Reed.co.uk.
Coverage in 5 national titles
20+ pieces of consumer coverage
Direct increase in Google searches for Reed.co.uk on day coverage landed
Reached 94m people
