We run a fast-paced newsroom to build brand awareness, deliver reams of top tier coverage and high-quality backlinks to KAYAK. We ensure KAYAK’s audience is always front of mind with every story we tell, big or small, so KAYAK becomes people’s first choice whenever the word ‘holiday’ even enters their minds.
Be it a company announcement, product launch or a creative press office story, we keep KAYAK in the national news consistently. Due to the breadth of news coming out of KAYAK HQ, our clients rely on us to counsel them on what is genuinely newsworthy (and what’s not). We know how to deliver a busy newsroom with the right level of cadence to ensure we never over-saturate our contacts, but that we’re the ‘go to’ for travel journalists who need quick answers on facts, stats, comments and more – an approach which is delivering in spades.
1000+ pieces of coverage in first six months of 2025
KAYAK’s share of voice has overtaken Expedia for the first time in the brand’s history
+340% increase in share of voice vs 2024
