We used a nationally-recognised voice to help us communicate the impact not wearing a face mask during the height of the pandemic could have on friends and loved ones.
Captured public attention with ‘Wear A Bloody Mask!’ – a digital storybook narrated by Brian Blessed to communicate the importance of wearing – a bloody – mask.
113 pieces of coverage
2 minute segment on GMB (and Piers & Susannah swearing five times live on air)
90% increase in Google searches for the brand, secured Primark as a new retailer & sold out WABM branded merch
A PR Week trophy
