Wear a Bloody Mask!

HEARTS

We used a nationally-recognised voice to help us communicate the impact not wearing a face mask during the height of the pandemic could have on friends and loved ones.

MINDS

Captured public attention with ‘Wear A Bloody Mask!’ – a digital storybook narrated by Brian Blessed to communicate the importance of wearing – a bloody – mask.

BOTTOM LINES

113 pieces of coverage

2 minute segment on GMB (and Piers & Susannah swearing five times live on air)

90% increase in Google searches for the brand, secured Primark as a new retailer & sold out WABM branded merch

A PR Week trophy

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