The little book of Sushi is a coffee-table style printed book we produced to combine beautiful hand-drawn illustrated pictures of Sushi with clever copy to help consumers learn their Temaki from their Nori and Chirashi from their Sashimi in a fun and easy way.
Sushi can be complicated. And this can make it intimidating to order – especially for new customers. However, if we could make it so simple that even a child could understand it, then that could only be beneficial, right?
That’s why we took beautifully simple illustrations and compiled these in a stylish book which reflected the brands premium credentials to help any reader remember their Maki’s from their Nigiri’s – making sushi completely digestible.
Book produced in five languages
181 pieces of coverage across Europe
411k social reach
5k+ webpage views
1k+ book downloads driven by PR & social
