Pro Evolution Soccer? Contra? Metal Gear Solid? As the UK agency for Japanese video games publisher KONAMI, we ran a fast and efficient press office, handling new launches, global partnerships and creating toolkits for markets around the world.
Through a robust media engagement program, we helped to drive buzz and awareness of KONAMI’s hero titles across the globe.
From inviting influencers to attend the PES World Series through to hosting media gaming sessions and trips to GAMESCOM, we positioned their titles as entertainment properties in their own right.
In just a six month period, we wrote and distributed 47 press releases and generated over 2,000 pieces of coverage, attended and ran five major events and held 42 interviews with heads of.
And it doesn’t stop at the UK – the Ready10 Konami team managed six European territories, acting as the EU hub for all PR and comms.
