As Freedom Day approached, the nation got excited about what they would do in a post-Covid world.
However we quickly realised that family mealtimes could quickly become a thing of the past; and as the ultimate facilitators for family meals, Mindful Chef wanted to celebrate this one good thing that came out of the Pandemic.
And so, our ‘Not The Last Supper’ exhibit was created; featuring a real-life family enjoying their dinner. Hosted at London’s Estorick Collection, the installation was there for members of the public to see and enjoy.
The campaign allowed Mindful Chef to own the topic of family at-home dining.
The story and insight around COVID and family dining tapped into the media conversation and our campaign drove coverage in seven national titles including Metro, The Sun and The Mirror, as well as a host of other pieces, with all articles talking about the importance of family mealtimes.
18 pieces of coverage
894m reach
Pieces that featured the research, 100%
