With NFL fandom in the UK getting bigger every year, Sky Sports came to us with a specific brief. To throw a tailgate-inspired party like no other that would appeal to football fanatics and those new to the sport – not only to shout about the upcoming London Games slate, but to also reinforce that they the longest standing broadcasting partner of the NFL in the UK. The house needed to be scroll-stopping in people’s feeds, with the majority of invites going to influencers, content creators and top-tier media.
We took over White Rabbit Studios in Shoreditch, transforming the space into the ultimate NFL fan cave. Equipped with a Madden gaming room, live entertainment, a fan debate between creators and Sky Sports talent, and even a vertical jump test to challenge guest agility, the house combined Americana and the best things football has to offer to celebrate the beginning of the London Games – beginning just a few days later.
We also worked collaboratively with the NFL (another client of ours) to provide access to jerseys and merch, as well as to NFL clubs directly. As a result, Major Tuddy – the Washington Commanders official mascot – also attended as a VIP guest.
125+ guests attended
3 sports creators going head-to-head in a fan debate
100+ social posts from the evening
1 piece of content broadcast live on Sky Sports (below)
1.77m combined reach
