Sky was preparing for the launch of its latest comedy series, Mr Bigstuff, set in a carpet shop and starring the one and only Danny Dyer as you’ve never seen him before.
They came to us with a simple brief: drive buzz around the show. So, to bring Brits a taste of the humour they could expect from the show and some of its key themes, we immortalised Danny himself in the most unique way possible… a giant carpet.
Mr Bigstuff was launching during a time when the UK was going wild for rug tufting, with the therapeutic activity racking up thousands of views on TikTok and tufting studios popping up across the UK. This social craze was the perfect fit for the theme of the show, so we tapped into the trend and brought an expert tufter on board to create our giant rug, which we hung on a billboard outside Danny’s local pub – much to his surprise!
1 giant tufted billboard
50+ pieces of coverage
600k organic views
4.56% engagement rate
Danny Dyer posting the content to his 1.4m followers
