Flora ProActiv wanted to educate the UK around the importance of checking and managing cholesterol levels to prevent coronary heart diseases – to ultimately drive sales of their cholesterol-lowering spreads.
We needed to resonate in a creative, lighthearted way and so created a series of playful, limited-edition Valentine’s Day cards that gave purpose to the traditional exchange and encouraged people to get their cholesterol levels checked.
The ”I Needle You Around”, “I Want To Keep My H-Artery Clear For You”, ”I’d Get Tested Just For You” and “I Want To Get Your Heart Rate Up” designs were sold-on card retail platform Thortful, where all proceeds went to the Flora ProActiv charity partner, HEART UK. We also partnered with Martine McCutcheon, who has a family history of raised cholesterol and jumped on-board to help promote the cause.
We secured more than 186 pieces of coverage
Including: Daily Express, Mail Online, Daily Star, Notebook, The Sun, MSN and OK!
