The Holocaust is the single most documented event in history. Countless books, journals, films and documentaries have covered the greatest stain on humanity and perhaps the greatest act of evil ever perpetrated. So when Sky approached us to support them with their launch of The Tattooist of Auschwitz, their TV adaption of the bestselling novel, we immediately recognised the challenge ahead of us.
From the get-go, our strategy was to utilise the show as a launchpad for educating the Boxset Generation on the topic of the Holocaust, keeping stories and testimonials of the Holocaust alive. From specialist media training for the cast, robust crisis and issues planning, visits to Auschwitz for all involved in the project and planning a culturally sensitive global premiere, no stone was left unturned to ensure the show’s launch was both wide-reaching and authentic.
The Tattooist of Auschwitz was Sky’s most successful launch on Sky Atlantic in four years.
500k views of trailer in 24 hours
1 million impressions on social trailer content in 24 hours
A three-day PR tour consisting of 159 interviews, across 15 markets alongside 6 events
The novel re-entered the Sunday Times Bestseller list in 4th position in the fortnight after launch
