We launched VoucherCodes On Tap, a service delivering free pints to workers across London during England’s first match during the 2022 World Cup, so they could save their pennies and enjoy a pint on VoucherCodes.
The 2022 Qatar World Cup was plagued in controversy and the first winter tournament paired with a cost-of-living crisis would no doubt impact consumer spend. We seized the opportunity to drive high-quality links and increase traffic at a golden moment with a captive audience.
We landed links to VoucherCodes homepage with an average domain authority of 55. Of those, 64 were do-follow links.
Other results included:
An increase of 25% in traffic to VoucherCodes homepage versus the previous period.
A 10% increase in overall site visibility for VoucherCodes on Google UK.
A 5% increase in page 1 keywords for VoucherCodes on Google UK.
