Ostomy brand Ostique are revolutionising the category; aiming to take the stigma out of stomas. We devised a targeted influencer campaign, working with the engaged ostomy community AKA ostomates to raise awareness of the brand and their products, growing the brand’s social audience by 15% during our campaign.
We knew there was an influential online ostomy community that we needed to reach; showing them that Ostique’s products could positively impact them. But we needed them to see the product benefits and want to talk about it to their audiences in a way that felt relevant and engaging.
So we worked with them to craft content that tapped into existing social trends, from outfit styling through to ”what’s in my bag?” content – ensuring their content felt natural to their channels and performed well on TikTok and Instagram.
19 TikTok and Instagram posts, reaching over 289K users
13K+ valued engagements and an average ER of 5%+
The Ostique social channels also grew their audience by 15% following our influencer campaign
