To mark the launch of Flora’s new plant-based butter alternative, we created a plant-powered mural in the heart of Shoreditch, London which targeted the core demographic of Gen Z sustainability-conscious consumers and those following a plant-based diet. We collaborated with Seaspiracy’s Francesca Page & vegan poet Gray Crosbie to bring our visual execution to life.
Whilst Flora was a householder name, the concept of a plant based alternative to butter was fairly new and so we wanted to bring this to life in a way that was interactive and couldn’t be missed. We also needed to shock people with climate issues, and so supported the launch with climate data.
Earned media coverage and social engagement delivered +170% uplift vs campaign KPIs
97% Positive sentiment
89% sustainability messaging
Total social reach 103K
