The KIND Bar was an immersive, one-of-a-kind snack experience we executed for KIND, which drove product trial and brand awareness through a multi-sensory journey and toppings bar which generated 400 pieces of UGC and massive recognition.
KIND bars are both nutritious and delicious, with all of the flavour and nothing to hide. The best way to demonstrate was by driving product trial in a way that emphasises all of the high-quality, indulgent flavours that make up the bar.
We bought to life a pop-up shop where consumers could visit and interact with different zones dedicated to each sense from scent station to nutrition station to mouth-watering ingredients at our custom-build KIND-bar bar.
2,500 bars customised and sampled
400 pieces of UGC
49% of visitors generated by media & social
20+ influencers visited and posted FOC
15 listings in media
4 paid influencers with a reach of 2.5M
1.63M impressions on KIND social channels
1 in 2 more likely to buy a KIND bar post the event (and 25% converted to fans!)*
*post-visit survey
