We boosted Beko’s brand consideration through an always-on press office strategy. This allowed us to educate shoppers on Beko’s appliances, innovation and reliability in the media they were actively consuming.
We created a multi-pillared strategy, that enables us to achieve a consistent flow of coverage across a range of features from product placement and full-length features to trade articles and news hijacking, helping us to continually insert Beko into the news agenda with coverage that benefits the brand’s global targets.
In the last 12 months working with Beko we achieved over 420 pieces of coverage
93% of coverage was linked, driving consumers to the Beko product pages
Cemented Beko’s status as the UK’s leading large appliance provider
