We launched a first-of-its-kind, free-of-charge unpacking service for travel brand Eliza was here, to boost its UK presence and position it as a the one-stop shop for the perfect off-the-beaten-track holiday.
When you go on holiday, the first thing you want to do is get your toes in the sand and your face in the sun. When we found that 60% of Brits hate unpacking when they arrive at their destination because it’s stopping them from starting their holiday, we knew we were onto something.
43 pieces of coverage, including 6 nationals.
20k organic views and 200 click-throughs with no paid spend behind the campaign.
Crucially, we secured multiple holiday bookings directly off the back of the campaign.
