We run a hugely successful digital PR programme for Sunweb Ski in the UK to position it as the ‘go-to operator for young adults and families’, delivering fun, quirky and original stories and content that resonates with its core audiences.
Sunweb Ski is well-known in Europe, but in the UK… less so.
To tackle this, we take a three-pronged approach to boosting the Sunweb brand that focuses on crafting and placing digital PR stories to deliver UK-based links, an influencer and press ski trip programme to drive word-of-mouth and a reactive press office to jump on breaking ski and sports news.
In the 23/24 ski season, we delivered…
176 pieces of coverage
122 links back to Sunweb’s site
Over 1300 click throughs to the site from influencer content
