We created and implemented an end-to-end PR and social campaign during Love Island to amplify Emmi’s TV sponsorship; including a talent partnership and media day and social content creation through our in-house design studio.
Love Island has so much cultural relevance and we wanted to harness this for Emmi by bringing to life their partnership through PR and social.
We partnered with ex Love Islander Liam Reardon to host a media day where he spoke about our research into the UK’s red and green dating flags and we created a series of social content which “spilt the beans” on the show in Emmi-style.
To further amplify the campaign, we hosted a competition to coincide with the final week of Love Island, giving people the chance to win a getaway to their ideal morning coffee destination
500+ competition entries
64 pieces of coverage
+25% increase in social audience
2.7m+ impressions & 35k+ engagements
3% average ER on Emmi owned channels (brand average is 1%)
