We created a tongue-in-cheek piece of content with England rugby star Joe Marler, which saw him play off his ‘hard man’ notoriety to promote the latest McDonald’s promotion, Free Fries Friday.
What started with a simple piece of content ended up being promoted through numerous channels, including being shown in full by Piers Morgan on Good Morning Britain.
How do you launch a commercial promotion into editorial media? Find a relatable insight.
We managed to find the right talent who could lay claim to being hard on the outside, but soft and fluffy on the inside, and developed a piece of content which showed the similarities between Joe’s persona and McDonald’s world-famous Fries.
Searches for the My McDonald’s app rose by 200% on the morning the Good Morning Britain piece aired
Overall recognition of the My McDonald’s App rose by 83% in the five-day period after
This also delivered commercially for McDonald’s which, as you might expect, is about the limit of what we can say. But it did.
