James Buckley had become a millionaire through his work with celeb video messaging site Cameo. We helped publicise James’ new found financial status to help raise brand awareness.
Millionaire Cameo stories had traditionally performed well with US media, so we looked at the platform data to find insights on the right talent for a UK version of the story.
James Buckley is a much-loved celeb whom the public has always championed and press stories with him always get a great reaction, so he was a natural choice to use as the hero of this awareness-driving activity.
As well as the press going wild for the story, traffic to James’ profile on Cameo increased 9 times, with the following weeks showing a 4 times sustained traffic increase
Orders of Cameos from James increased by 4 times
