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CASE STUDY

MAKING DESTINATION STAR TREK THE HOT SPOT FOR TREKKERS AND BEYOND


Destination Star Trek is the biggest event of the calendar year for Trekkers, and we were enlisted to drive hype and awareness around the event, held at the NEC Birmingham.

We jumped on board, quickly securing preview coverage for the occasion. With the help of William Shatner and other cast members, we were able to secure key media interviews. And get people excited ahead of the big day.

We arranged more than 40 back-to-back media interviews on the day, two pre-show interviews and multiple red-carpet interviews with a variety of national, regional and fan media for the documentary premiere, Deep Space 9: What We Left Behind.

Along with reams of social coverage, we secured top spots with the likes of 5 News, BBC News, BBC Radio and more national media.