CREATING THE FIRST EVER SNORECHESTRA FOR PLAYOJO
What’s more unfair than your partner snoring? Fairer betting casino, PlayOJO used National Stop Snoring Week (April 22-28), to launch a campaign looking for Britain’s worst snorers. The PlayOJO team got in touch with the worst snorers, and asked them to share videos, creating Britain’s first ever piece of music (produced by Little Mix producer, Aubrey Whitfield) made from the sound of people snoring.
All proceeds from the track were given to the Hope2Sleep charity, proving that PlayOJO is the only online casino brand that genuinely tackles unfairness. To bolster the campaign, Simon Webbe, proven to be a known snorer, helped with media interviews.
The campaign achieved significant reach from full page interviews with Simon to news coverage in national press.